let your branding do the talking
Branding does more than identify your brand - it defines your purpose, conveys your story and
connects with your customers. We design strategic visual identities for small businesses, especially in the creative, cosmetic and hospitality industries. Our clients, regardless of their fields, can expect a cohesive aesthetic that is trustworthy, memorable and beautiful.
ted & wally’s
Sweet tooth? For 28 years, Ted & Wally’s premium homemade ice-cream recipes have stood the test of time – but good taste needn’t just be found in high-quality ingredients. A reimagined visual identity gives this popular downtown hangout the style to live up to its renowned substance.
BRANDING
PRINT
dream clients
1. food
cafés
bakeries
local restaurants
2. local shops
books shops
clothing boutiques
mom & pop shops
3. creatives
florists
photographers
jewelry designers
4. recreation
spas
travel
boutique hotels
5. products
skincare
homeware
eco-conscious brands
dream clients
1. food
3. creatives
2. local shops
4. recreation
5. products
cafés
florists
book shops
spas
skincare
bakeries
photographers
clothing boutiques
travel
homeware
local restaurants
jewelry designers
mom & pop shops
boutique hotels
eco-conscious brands
the process
1. brand study
2. strategize
3. design
4. refine
5. collateral
6. launch
In order to draft a visual identity that is authentic and memorable, our first step is to study your brand. We familiarize ourselves with your market and target clientele, as well as your brand’s purpose, values, messaging and goals. This serves as the foundation for your brand development strategy.
NEXT STEP
the process
1. brand study
2. strategize
3. design
4. refine
5. collateral
6. launch
Behind all good branding is an effective strategy. Once we’ve studied your brand, we provide you with a brand development strategy, uniquely tailored to your business. You’ll also receive a visual moodboard to give you a feel for the direction of the design.
NEXT STEP
the process
1. brand study
2. strategize
3. design
4. refine
5. collateral
6. launch
As soon as your branding strategy and moodboard are signed off on, we start developing concepts. We begin by exploring a handful of options before zeroing in on the strongest and most impactful visual direction for your brand.
NEXT STEP
the process
1. brand study
2. strategize
3. design
4. refine
5. collateral
6. launch
After presenting you with the design concept, we offer two rounds of design revisions, during which we encourage honest and constructive feedback. We’ll identify the elements that resonate the most, as well as those that need tweaking. Our aim will be to nail down a design that is in complete alignment with your brand.
NEXT STEP
the process
1. brand study
2. strategize
3. design
4. refine
5. collateral
6. launch
Our Branding service includes one complimentary collateral item from the following list: business card design, letterhead template, tote bag, up to four icons, or up to two social media templates. As expert stationers, we can design any number of additional branding items at this stage, at your request..
NEXT STEP
the process
1. brand study
2. strategize
3. design
4. refine
5. collateral
6. launch
With final designs checked and approved, we’ll send you all the relevant design files, as well as any complimentary or additional branding collateral. All that’s left now is to launch your brand into the world and watch it flourish.
NEXT STEP
investment
Our branding services package includes the designs for a bespoke logo, mark, color palette, typography set, and one complimentary collateral item. As well as providing you the design files, we also send you a comprehensive, tailor-made brand guideline which defines the rules and standards for representing your brand consistently to the world. Supplementary items can include anything from bespoke packaging and signage, to digital templates and additional stationery. The cost of our custom branding services package starts at $5,000. Get in touch to set up a free consultation if you have any queries, or simply want to know more about the breadth of possibilities we offer.
